My local supermarket has a display of Edwards Pecan Pie boxes that all say "keep frozen" on the box, yet they are just sitting out at room temperature in a display.
I asked and the manager said this was fine. So my question is, why does the box say "keep frozen"? How does it make sense that the store could sell them unfrozen and then the customer is expected to freeze them at home?
Best Answer
It really varies by exactly what it is, and what temperature it's meant to be served at.
In general, when the box says 'keep frozen', the cooking instructions assume that the item is frozen when it goes into the oven unless it specifically has multiple sets of times & temperatures.
If it's an item that's meant to be served at either fridge temperatures or room temperature, then the box likely has information about how far in advance you can thaw it (and how far in advance you need to thaw it, as it'll take a few hours if you just set it out).
Searching for that specific item's reheating instructions led me to a site that I wasn't familiar with: https://www.directionsforme.org/item/1892860
... but they have on there (with my adding some bold to highlight) :