It is difficult to give an authoritative answer because who knows what a "typical" pie might be like. It might be different for every person you talk to. I will therefore answer just for myself.
All of the made-from-scratch pudding pies that I have made have been very similar- a lot of sugar and fat and some starch to make the gel. Usually recipes also call for egg yolks which also help with binding but make the pudding a little more custardy instead of just a gel.
The texture should be sliceable so that the sliced edges sag but don't flow. I have had pies that have to be scooped out which, while perfectly delicious, isn't as nice a presentation. On the other side of the spectrum is what you have- rubber- which is a great presentation when cutting but not much fun to eat.
Gradually adding your corn starch slurry is always a good idea. Often the starch is mixed with the sugar to make sure it is evenly dispersed and then added to the liquid. As long as you didn't have clumps your technique here was fine.
I don't think your expectations of a banana pudding pie or your technique are wrong. What I think is slightly wrong is your expectations for this recipe. It's "wrong" to call something a "take on a southern classic" that uses soy milk and organic margarine. The milk fat and egg yolks in typical recipes do a lot to make a smooth, custardy pudding. Doing this with different fats and soy milk could be good but I would expect it to be different.
The bananas don't have to be precooked- that would be horrible, I haven't used earth balance but if it behaves like normal margarine then your crust sounds like it is pretty normal. The number of bananas also sounds reasonable. You want a good layer but not so much that the pudding can't work in to bind it together.
Reducing the amount of corn starch a little should make the filling softer and more to your liking. You could try adding a little more fat which will also soften the pie. In the end though, I wouldn't expect a typical texture of a pie that is made completely of non-typical ingredients.
Scaling out a recipe is often more difficult than just "multiplying" the ingredients. In the Book Ratio they have a chapter on Custard:
The standard ratio is bedrock, 2 to 1; 16 ounces milk blended with 8
ounces (4 large) eggs will result in 24 ounces of an excellent
custard. Large eggs are about 2 ounces each, which makes custards easy
to manage without a recipe: a cup of milk and 2 eggs, or ½ cup of milk
and 1 egg. But 1 large egg will set three-quarters of a cup of milk
into a perfect custard. So, as with all ratios, and recipes, it can
vary. If you intend to turn the custard out and it needs to hold its
shape, stick with the basic ratio. Extra yolks are often added for
texture and richness. The quantity of sugar and the quantity of fat
also affect the final outcome. If you’re using a lot of sugar, you may
need to add a little more protein for structure. If you’re using only
heavy cream, you may need less.
Ruhlman, Michael. Ratio (Kindle Locations 3475-3481). Simon &
Schuster, Inc.. Kindle Edition.
Simply doubling a recipe is usually pretty straight forward...the more you scale upwards the more 'out of alignment' your ratios become (particularly where eggs are involved).
Without your base recipe I have to warn 'your mileage' may vary' So be prepared to tweak it to your taste.
Best Answer
I don't know why this pudding is especially "easy" -- it's similar to other pudding I've made. Perhaps I've always taken the easy road...