Do not prime the drywall before it is taped and sanded. Do all your drywall work first, then apply your textured coating. Normally there is no reason to prime the new drywall or joints before putting on a compound based textured top coat. If you intend to use a textured paint instead of a compound based texture, then you would prime the entire surface with a PVA drywall sealer/primer before applying any paint coat. Assuming the texture is compound based, then let it dry completely and prime this with PVA sealer/primer before painting. Do not use a regular heavy based primer or paint/primer product on your texture. Use PVA. The reason is that PVA is very light and dries extremely fast and if applied properly won't re-hydrate or saturate you texture causing possible damage. Once the PVA is cured, (usually just an hour or so) you can paint over it with regular latex paint without fear of texture falling off.
The fan may be able to be salvaged, only inspection and testing after it has been dried out can determine this. All the components should be removable from the metal box that is fastened to the ceiling joists. Be sure to turn off power at the breaker before doing any electrical work, though many fans simply unplug from the containing box. Just to be safe. Power can be restored once everything is out and any loose wires capped with wire nuts, one to each wire.
Dry out the components and inspect for mold. Any mold on non-electrical components can be cleaned with a bleach and water solution. If the motor appears moldy or water damaged, it's best to replace the fan.
Assess the limits of water damage in the ceiling, it can be much more extensive than is apparent from the painted side. All water damaged gypsum board or plaster must be replaced. From here on, I'll assume this is a gypsum board ceiling. Locate ceiling joists adjacent to the damaged area. Cut out a rectangular area slightly larger than the damage with edges falling on the center of the joists. You can cut between joists with a handsaw, but you must first be sure you are not damaging any wiring. The wet board can be pulled out by hand, allowing enough access to determine if any wiring is in the way.
The cuts along ceiling joists can be done with a utility knife. Be warned you will likely hit screws or nails along the way, remove them as you find them. Before doing this part, try to determine if the water damage extends into the next joist bay by inspecting from above, if possible.
Once you have removed all wet material, cut a new piece of gypsum board to fit the opening. Screw in place along each joist at each edge and every couple feet if it gets that big. Also screw in place the original board's new edge where nails or screws were removed. The technique for patching the joints is the same as for taping and mudding end joints of new gypsum board, there's many references on this process. It's not much more than hard core spackling.
Once the joints have been blended out enough to appear flat, prime and paint to match the remaining ceiling. This will all take some time, mainly waiting for the joint compound layers and paint coats to dry. The only hard work is cutting out a rectangular shape.
Best Answer
Looks to me like a drywall screw or nail has "bubbled out". It happens sometimes due to wall movement, especially with weather swings (like a real wet winter or a long drought). It also happens when moisture gets to a nail or screw and causes it to corrode. Hopefully your kinda new roof is not leaking. I don't see any signs of plaster discoloration indicating a leak.
Get a ladder and bang the nail back in (or give the screw a turn) and spackle over it.