I replaced the widows in my house this spring, and you're asking a lot of the same questions I asked.
First, the cost of the windows themselves is only part of the equation. You also need to consider the removal of the old windows, installation of the new ones, and the finish work - because chances are, all the trim, and all of the interior sills will also need to be replaced. Installation can actually be 50% of the cost of the job, and a poor installation will ruin any value you might get from buying a top-notch window.
There are a few things to consider when looking at the windows themselves. First, as you point out, is the construction. I ended up going with vinyl - again, a quality vinyl window and a cheap vinyl window are two different things - the local shop here had examples of a number of different windows cut open so you can see the difference. Cheap windows may not be insulated, or may be made up of different pieces glued together, rather than a single extruded piece.
Next, the glass. You can get single, double, or even triple panes. Some use argon between the panes, some don't - the sealed, argon-filled windows offer better insulation. Then there's the low-e coating on the glass - it can be applied in different ways, which will affect the durability and effectiveness of the window.
You need to consider casement vs single hung vs double hung. Are they on a 2nd or 3rd story? You'll probably want to get a window that allows you to clean the outside without having to get up on a ladder - most double-hung windows will allow you to clean it from the inside of the house. If you're putting windows into a bedroom, you have to allow for a certain size for egress - you may need to go with a casement window in that case.
The bottom line is, check around - get at least 3 estimates, unless you're planning on installing them yourself. See what's included in the estimate - one of our estimates included a single line item for "Installation", while another had 3 pages of details, down to the number of board-feet of trim, cans of foam insulation, and the cost of the building permit. Guess which one we went with?
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You will certainly need to provide for some drainage of the now "lower" track of the window so that accumulated water can flow out.
One thing to also consider is the overall design of the window itself. Many window units are designed with a definite UP and DOWN side to them. When you rotate such window by 90 degrees certain aspects of the window may be less than optimum for proper operation of the window. In particular with a window designed to be opened you may need to adapt certain aspects such as locks, latches and mechanisms designed to hold the window open. In the worst case a slide for the movable part of the window which was on the side now ends up on the bottom. Accumulated dirt in the track could make the window hard to open. The exterior top edge of some modular windows are also designed with a upper water drip edge which you may now have to substitute with a separate part in the installation.