For inexperienced DIYers; or any body not really comfortable with plumbing in general, the easiest option is to replace the whole faucet. While the faucet may be serviceable, stuck screws/bolts, proprietary disassembly steps, and difficulty finding replacement parts, make this a frustrating job for beginners.

The new faucet should come with instructions on how to install it, but here are the basic generic steps to remove the old faucet and install the new one.

Removing the old faucet

Turn off the water

Look under the sink, and you'll (hopefully) see something like this.

Actually, you'll see two. One for the cold water, and one for the hot. Turn the knob until the valve is shut. Then turn the faucet on all the way, just to make sure the valves are fully closed.

If you do not have valves under the sink; or the valves do not stop the flow of water, you'll have to shut the water off using another valve down the line or the main shutoff valve.

Disconnect the supply lines

Attached to each of the shut off valves, there should be a hose like this.

In some cases a rigid or flexible copper pipe will be used as a supply line, instead of a flexible braided supply line.

Using a pipe wrench or tongue and groove pliers, disconnect these pipes from the valves.

Make sure you have a small bucket under the connection, to catch the water that comes out of the pipe. A small amount of water is normal, it's just the water that was left in the pipe between the shutoff and the faucet. If the water continues to flow or comes out under pressure, tighten the connection back up. This means the valve is not working or has not been fully shut off.

Remove the mounting nut(s)

If you follow the supply lines (the pipes you just disconnected) up, you'll find the tailpiece (a long threaded pipe) with the mounting nuts at the top against the underside of the sink. There may be two (one where each supply line connects), or just one in the middle depending on the faucet make and model.

A basin wrench makes removing these nuts much easier.

On some faucets, the supply lines are part of the faucet and cannot be disconnected. In this case the mounting nut may or may not be right at the end of the supply lines.

Once the nuts are removed and the supply lines are disconnected from the faucet (if applicable), the faucet should just lift away from the sink.

Clean up the mess

Once the faucet is removed, scrape any old plumbers putty from the top of the sink using a 1" putty knife

Install the new faucet

Now that you have the old faucet removed, it's time to install the new one. Follow the instructions included with the new faucet, or these generic steps.

Seat the faucet

Grab some plumbers putty, and roll it into a "rope" (about 1/2" or so around) in your hands. place the putty rope either on the sink where the faucet will sit, or around the bottom of the faucet itself. The plumbers putty prevents any water that may be near the base of the faucet, from leaking down into the cabinet below the sink.

^{Do not use plumbers putty on natural stone (granite, marble, etc.) counter tops, use a bead of 100% silicone caulk instead.}

Carefully put the faucet in place, and press it straight down (don't worry if some of the putty squeezes out, that's normal). If the faucet does not stand on it's own, get a helper to hold it for you. Go back under the sink, and install and tighten the mounting nut(s) on to the tailpiece(s) using the basin wrench again.

Remove any excess putty that squeezes out from around the faucet base.

Connect Supply lines to the faucet

If the old supply lines are still in good condition, you can reuse them. Otherwise, head to the hardware store and pick up new ones (if not included with the new faucet). Make sure to take the old supply lines with you, so you get the right ones.

Using the basin wrench again, connect the supply lines to the threaded tailpiece(s) on the faucet.

Connect the supply lines to the supply

Connect the other end of the supply lines to the shutoff valves, making sure to connect the proper line to each shutoff (you don't want hot water coming out when you turn the faucet to cold).

Check for leaks

Slowly turn the shutoff valves back on, and watch carefully for any leakage. If you see a leak, turn the valve off and tighten the connection where the leak is.

Turn the faucet on (testing both hot and cold), and look for any leaks.

Tips

PTFE tape

Use PTFE thread seal tape on all threaded pipe connections, to reduce the chance of leaks.

Lube helps nuts come off

If any of the threaded connections are difficult to remove (when removing the old sink), soak the connection in penetrating oil.

It should not be necessary to try to goop some type of sealer around the lower neck of the sink drain. Such solution may work but it is not the desirable approach when you consider that someday this assembly will need to come apart for repairs.

In looking at the assembly that you have I wonder if one or more things are at play here.

1) If the drain pipe tail was not centered in the neck of the sink drain and then had lateral force on it due to the down stream goose neck trap it could be forcing the gasket open on one side. Check that there is no undue large amount of sideways pressure on the lower part of this pipe assembly.

2) It looks like the gasket directly contacts with the face of the capture nut around the drain pipe. It is possible that by tightening the capture nut that it is putting a twisting force on the gasket that may cause it to "fold away" from the sealing edge of the sink neck.

3) It is possible that there could be a small crack or pitted area on the sink neck that keeps the rubber gasket from engaging 100% with the sink neck.

4) Sometimes the "rubber" used in this type gasket is made of a plastic material that is anything but rubber. Check at the local hardware store to see if they have another gasket that is more pliable. In some cases a silicon material may be better.