First of all, some terminology.
What you want to replace is called the JAMB.
You can either replace the whole thing (prefered) or try and fit a smaller piece in to fix the broken area.
With a utility knife, score the paint on both sides of the STOP (The thin piece that stops the door when it is closed.
Pry it off with a small prybar, slot screw driver or whatever you can wedge underneath.
Remove the casing (The moulding, attached to the drywall surrounding the door and threshold if there is one)
Now you can get to the jamb.
Remove the jamb, and go to your lumberyard and get a piece of pine that approximates it in dimensions. You'll probably have to have it planed to the right thickness, but you just might get lucky. For about $1.00 a cut, you can usually get them to cut it to the appropriate width. Length you can handle yourself, even if you need to use hand tools. (Although, depending as to how the latch jamb connects to the upper jamb, you may need to mitre the end.
Now you replace the jamb, Nailing it where the stop will cover the nails, and chisel out the mortise for the catch plate. You can usually just drill the holes for the bolt.
Replace the other pieces you took off with new nails. -- TIP: Don't try and pry out the old nails from the head. Grab them in a pair of vise-grips and pull the heads right through the molding. It's a lot easier.
Paint.
You could also, instead of replacing the entire jamb, cut out the damaged section, and replace it with new, butting everything together. However, even with careful sanding and gap filling, you will see the horizontal lines where it's joined.
I personally do not think a PVC cement will give satisfactory results. I would probably:
1) find a thin gauge aluminum channel that fits over the broken frame, deep enough to cover the gouge, spray paint it to match, and silicone it down over the length of the frame. Or,
2) use automotive body filler, plane and sand to blend, than spray prime and paint the entire lower frame (perhaps this is similar to the "bond and fill" product you found, if so give it a try!)
Best Answer
That is not the "door frame" but rather door trim and specifically it is crown molding. It will be nailed or screwed. Get up on a ladder and examine it from the top. Take pictures of what you see.
You will probably have to remove this element of the trim and reinstall it, but don't be in a hurry to tackle this. You could cause a lot of damage if you don't do it properly. Do it properly and you may not even have much (or any) touch up painting. Do it wrong, and you will make a mess that will require a professional to restore and will cost a pretty penny.
Honestly, a competent trim carpenter should be brought in to fix this. It appears another element has been pulled from the wall, and there is a trim piece missing, or paint missing, from the end of the horizontal trim above the door. It looks like the door trim was not complete. Is this a new house?