"Bundle" and "package" both mean different items put together and sold as one unit. What is the difference between them in the following sentences?
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Starbucks is offering a lunch bundle for busy workers in London.
Can I use "package" here instead?
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Turn yourself into a marketable brand with this $19 training package.
Can I use "bundle" here instead?
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LSAC also now offers packages at a slight discount that include the LSAT registration fee, CAS fee, and school reports. The two packages are as follows:
Package 1: LSAT (including LSAT Writing), CAS, 1 Law School Report = $430
Package 2: LSAT (including LSAT Writing), CAS, 6 Law School Reports = $650
https://magoosh.com/lsat/2019/how-much-does-the-lsat-cost/
Can I use "bundle" here instead?
Best Answer
When speaking figuratively, it may help to think of a "bundle" as a group of various objects wrapped together:
and a "package" as some objects placed in a box and sometimes wrapped with paper:
"Bundle" can feel more loose and haphazard, which (as in your example) may be a kind of marketing gimmick. Calling something a "bundle" implies the vendor isn't all that concerned about the price, that they're trying to group a bunch of things together because they just want to get rid of them -- in other words, the buyer is getting a special deal.
Meanwhile "package" requires more effort and planning. Something like a "package tour" implies that the trip has been carefully organized to include everything travelers will need -- flights, hotels, meals, guides, etc. -- so they don't have to worry about additional expense.
In all of your examples, you can substitute "bundle" for "package", and vice-versa, but it may subtly change the nuance.