Learn English – “our products are leaders in the market” or “on the market”

prepositions

We have a portfolio of more than 40 drug products. Most of our products are leaders on the Russian market.

Is this on the correct choice of a preposition?

Would in work as well?

We have a portfolio of more than 40 drug products. Most of our products are leaders in the Russian market.

According to the answer to this question, in might be inappropriate. I wonder if it still can be used.

On the one hand, these products are there to be sold, so it should be on. On the other, we are comparing them with competitors' products, so it should be in. I'm a bit confused.

Now that I thought of it more, I favor in. It's such a hazy issue for me.

Best Answer

When we use the phrase on the market we are contrasting the idea that something is available to buy with the notion that it might not be available to buy:

  • Are they on the market yet?

When we use a preposition phrase with in after the word leader(s), we are indicating the area that the leader is leader in:

  • He was a leader in the field of nuclear electromagnetic resonance.
  • They are the leaders in their market.
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