I'm seeing this ad, that a guy looked at a trousers, and said "four pleats". Then he asked another guy,
"how many pleats does this music have?"
Apparently the other guy never heard of such expression before, so he asked "what?". Then the first guy answered himself, "four".
This is the first time I ever heard of the word "pleat". I looked it up, and found it is only used to describe clothing, not for music.
I know the ad is trying to be creative, but don't know what the point it is trying to make by using the word "pleat".
Also, what it is correctly called, for music of 2/4, 3/4, 4/4, etc?
Best Answer
Well, to address your concern about why we need the source, before you provided the ad, I thought it was a play on words. Pleats almost sounds like beats and music certainly has beats.
However, now that we have the source, we notice that there is sharply dress man (the one who asks "Four pleats?") and the other guy. Instead of telling the other guy that his sense of style is poor, he takes him to car, plays the first track and asks, "How many pleats does this song have?" In other words
None. He plays the next song and asks about their pleats. In other words
The song is "It's a Sunshine Day" performed by The Brady bunch
How many pleats did they wear? (Presumably the men.) Four.
Hence, the sharply dressed man is implying that the other guy's sense of style is out of date. By association, we understand that the car being promoted is cool and sleek, like the sharply dressed man, by today's standards.
By the way, the 4/4 thing is called a time signature.