Don't confuse the clear wrapping with the dust jacket that's on a hardcover book. For most people, "cover" will mean the same thing as dust jacket.
I think what you're describing is clear plastic shrinkwrap.
A protective wrapping made from clear plastic film that is shrunk onto an object by heat
EDIT
The loose plastic covering that a magazine comes in might better be called a sleeve or a mailer, since it's not shrunk tightly onto the magazine inside.
Best Answer
It is called
is an often heard question for small children after they've been drawing.