"Every tourist destination has its milk run. In order to survive, tour operators will have to offer holidays where visitors get away from their fellow travelers. This needs imagination and commitment, and currently many tour operators prefer to keep on with the milk run as the easy option"
I don't understand the meaning of the phrase "milk run" in the above paragraph. Could you explain it and give me some more sentences for example?
Best Answer
In WWII pilots referred to a routine mission without particular danger—a transport or supply flight, for instance, not a combat flight—as a ‘milk run’, referring to the milk delivery routine which EnglishLearner describes.
This sense of ‘routine’ or ‘unexceptional’ appears to be what’s in play in your example. The ‘milk run’ is a routine group tour where everybody goes to the same places at the same time. This involves tour operators in a minimum of complexity and invention: they’re mostly just doing again what they’ve done many times before, and probably dealing mostly with the same establishments they’ve dealt with many times before.