Learn English – What do you call a non-digital billboard that constantly morphs between two different ads

word-request

advertising billboard made up of dozens of vertical panels that rotate in series revealing another ad on the other side.

What do you call a non-digital billboard that constantly morphs between two different ads? I am not even sure if the way I phrased my question is correct, but what do you call these dashboards? I know the ones we use nowadays are simply called digital dashboards, but I don't know how these old dashboards are called.

Best Answer

This is the kind of thing that regular people don't often refer to and so there isn't a common expression. I suppose "rotating billboard" (or "rotational billboard"?) would be understood in context.

There is (according to Wikipedia and a manufacturer a technical word used in the advertisement industry: "Trivision". Individual companies that make these signs have their own brand names, such as Prismvision or Tri-face.

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