Learn English – What does “should not be a problem” mean in this sentence

Play games means

To be evasive or deceptive

(free dictionary, under 'idioms')

or

deal with someone or something in a way that lacks due seriousness or respect.

(Definition that Google offers on a search for 'play games' define).

So it does not necessarily mean to deceive someone. In the context you provide it probably means much closer to be evasive: the author contrasts being (this) direct with playing games, among other things. But it could include the second definition I've cited. Having even more context from the source might help narrow it down.

"The objectification of women" refers to the ways in which women are treated as non-human and sub-human by men. This is done by treating them as objects to be viewed by or used by men. The author of the passage says that the objectification of women is "nothing more than the natural attraction instinct in all men" by which he means that men instinctively view women as sex objects when men are attracted to women. The author misunderstands the term though, because he misses the idea that it is possible for a man to be attracted to a woman as a person who he would like to be with sexually, without treating her as nonhuman and using her exclusively for the purpose of his sexual gratification.

This is a rather political answer, but it gives a good view of why the term "objectification of women" was created, and what it means to feminists today.