When we provide the full name of a term, and define its abbreviation, which one goes in parentheses? The full form or the abbreviation? I have observed both! If both are OK, which one is more formal?
Example:
There are many factors that can improve your webpage's rank in SERPs (Search Engine Result Pages). OR
There are many factors that can improve your webpage's rank in Search Engine Result Pages (SERPs).
This is just an example. I want to know this in every possible manner.
Best Answer
The main reason for which this method was created is to avoid repetition of the full name.
You will write first the full name followed by the abbreviation in parentheses. Later on, whenever want to use the term in text, write only the abbreviation.
Recently, I have found an useful link to the American Society for Microbiology’s site where are discussed abbreviations and conventions: