Which of the following sentences is correct?
"These kind of branding strategies are adopted by those firms and organisations whose sales are decreasing day by day.
Or
"These kind of branding strategies are adopted by those firms and organisations which sales are decreasing day by day.
I just want to know which one should I use: which or whose. As far as I know, whose is used for living things and which for non-living things. But using "which" doesn't sound correct in this sentence.
Best Answer
The correct word to use here is whose.
"As far as I know whose is used for living things and which for non-living things" - that's not correct. We use whose for both living and non-living things (although some people think it sounds bad to use it with non-living things) and whose and which have different grammatical functions.
Roughly speaking,
Consider this as an example: some leaves have fallen off some trees. We would say
or
One is about the things themselves, the other is about the things that own the other things. So in your original sentence, it is not the companies that are decreasing day by day; the companies own the sales that are decreasing.