I am starting a company and it is essentially bringing the estate agent model to another market.
I will be selling other persons products for them from taking the imagery to doing the actual selling and handling of finances.
I cannot use the term agency in the name, but cannot find anything else that matches the same meaning.
Broker is not the image we are looking for, any other suggestions?
Best Answer
You're probably looking for one of reseller, affiliate, or broker.
In business parlance, being a reseller implies that you basically own the client. Think of it as white labeling: you sell instead of the original seller under your name. Affiliate, in contrast, means you're pushing leads and picking up a commission on the sale, and putting the company who you're the affiliate of front left and center. A broker brokers deals, as in buys and sells for others, so it's more of a representative kind of thing.