Learn English – “Cater to” vs. “cater towards”

grammaticalityprepositionsverbsword-choice

I've heard both "cater to" and "cater towards" used, but I was wondering which one was correct. For example:

  • The event's theme seemed to cater to the artistic crowd.
  • The event's theme seemed to cater towards the artistic crowd.

Are there rules for this? Which is correct?

Best Answer

You want cater to here. I don't think you cater toward something.

You could say something like,"The event's theme seemed geared toward the artistic crowd." (In this case, gear would have the meaning "to adjust or adapt so as to make suitable.")

(Definitions from The American Heritage Dictionary, 4th Edition)