Learn English – Colons after a single word (e.g. “Example:”)

colon

Everywhere I look, I seem to be finding examples of colons being used after a single word.

"Examples:
The dog is brown.
The cat is white."

"Recommended: Take this twice a week.
Not recommended: Take this twice a day."

"Rule:
Start at 5
Add 7 each time"

My understanding is that a colon should be used only after a full sentence, and that following a colon you can have a sentence fragment. I'm not convinced that this could be justified as inverting the construction, but I'm happy to be told otherwise…

What I'm really looking for is a reference that justifies this usage or shows it to be wrong so I have a concrete rule to follow before huge amounts of material get written wrongly. I've tried every grammar/punctuation book I can find in my office, as well as multiple google searches, and even on pages listing the uses of colons (e.g. this page) this layout is used, but not covered as a rule! Is this just something that is so commonly used by people that it's become accepted?

Best Answer

To build on the point that @BladorthinTheGrey is making, grammar describes the way words are related to form meaning in sentences. But there are other ways to form relationship that express meaning, including page layout devices such as labels or headings, or parallel constructions such as tables.

A word (or a few words) followed by a colon is a common way of attaching a label to a piece of information. This is one of those non-grammatical uses referred to in other answers, and it is non grammatical because it is outside the scope of grammar. (That is, not concerned with the construction of sentences.)

So, Examples: is a label in the example given. It is a common and accepted way to create labels, but it is outside the scope of grammar because it is not part of a sentence construction.

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