There is no reason to expect that a single noun phrase could substitute for "it" in all cases. "It" refers back to a coreferential antecedent, which will be described differently by different speakers. What matters is that the thing referred to is the same, not that it is described in the same way.
1) "Where's my book?" "It's on the table." it = your book
2) "Isn't my kitty precious?" "I think it's evil, but whatever." it = your kitty
3) "This Rubik's Cube is driving me crazy!" sigh "Give it to me." it = that Rubik's Cube
These verbs both mean to put someone or something in the place of another. To replace is to be or to furnish an equivalent or substitute, especially for one that has been lost, depleted, worn out, or discharged:
To replace:
to provide a substitute for (something broken or unsatisfactory, for example) - AHDEL
To substitute:
To put or use (a person or thing) in place of another - AHDEL
While the two are synonyms, replace does carry a stronger connotation of being long-term.
The etymology of substitute, particularly the prefix "sub" may suggest why it has a weaker connotation of being permanent:
Origin
late Middle English (denoting a deputy or delegate):
from Latin substitutus 'put in place of',
past participle of substituere,
sub 'under + statuere 'set up'.
Substitute is rendered from it's Latin origin: "set up under"
PREFIX
1 At, to, or from a lower level or position:
subalpine
1.1 Lower in rank:
subaltern
subdeacon
Although permanent replacement is CURRENTLY an acceptable use of substitute, it's original use was closer to "deputy". A substitute would stand in for the principle as a duputy:
- a deputy "replaces" the sheriff who ordered him to execute the warrant
- the corporate vice-president "replaces" the president who is out of town
- margarine "replaces" butter when it is not available
- a temp "replaces" the secretary while she is on vacation
Each of those "replacements" is temporary because the principal remains available "above" her substitute.
Edited to add: As @John Lawler points out, they are the same but serve opposite rhetorical functions: he replaced 'old' with 'new'; he substituted 'new' for 'old'.
Best Answer
Not all organizations are firms. For example a book-lovers' club is an organization but not a firm. "Firm" is just a synonym for "company"--a business enterprise. So you were right to call his bank a firm. He was also right to call it an organization, but was wrong to think that his organization wasn't a firm. But the two terms aren't interchangeable, as you believed.