Learn English – Expression for an ‘end-to-end product development process’

phrase-requestssingle-word-requeststerminology

I am looking for a single word or a phrase that can effectively describe:

the start to end, from-the-ground-up, development of something new.

That is, the process of coming up with the idea, designing an actual product and building it.

Best Answer

You already have the official term for that: New product development.

In business and engineering, new product development (NPD) is the complete process of bringing a new product to market … the idea generation, product design and detail engineering …

See also on the same page, The Eight Stages: Idea Generation, Idea Screening, Concept Development & Testing, Business Analysis, Beta Testing & Market Testing, Technical Implementation, Commercialization, Pricing.

Further Reading: entrepreneur.com