Learn English – General term for both clients and customers

synonymsterminologyword-choice

Both customers and clients pay for either goods or services, but they still fall in the same "customer/client" category, as in they buy stuff from you.

What would be the proper general term for this category?

I'm asking because I need to store both under the same category, and don't want to choose between either customers or clients.


Update: Thanks to Josh61's "clientele" answer.

But would there also be a singular noun for it?

As in:

  • A client
  • A customer
  • A …

Best Answer

In the given context, why don't you try "buyer"?

It's singular, it encompasses both clients and customers, and it describes a category of people who "buy stuff from you".

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