A statement is said to be tongue-in-cheek if it is not to be taken seriously. How did this meaning come into vogue? Where did it originate from?
Learn English – How did “tongue-in-cheek” get its current meaning
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Best Answer
Wikipedia suggests two meanings for the physical action. The relevant one:
This matches with what I have always assumed was the answer: You are biting your tongue, cheek or lip to keep a straight face. The intent isn't so much to cause pain but to distract you from the joke or bluff. Another common behavior is to purse your lips when trying not to smile.