We've already chosen the domain name for a new info blog website called InfoToss. In US English, it doesn’t have any crazy slang meaning, and we didn’t think to check for other regional meanings because we didn’t think we would expand, so we went ahead and designed the site and logo. Things have changed, and now we’d like to expand and target a UK audience as well.
However, after doing more research, we’ve learned that in British slang, toss can mean something other than just throwing something (see Urban Dictionary if you didn’t know).
So, my question is: How popular is this slang usage in British English? Would it be overly inappropriate for the domain to be InfoToss? Or would it be just a little edgy?
Best Answer
I don't give a toss about hearing the word "toss", so I suggest there's no need to toss your existing domain and branding away. Although we could, of course, argue the toss about it all day.
"Toss" has many meanings. Most are not vulgar. I don't instantly think of the vulgar one whenever I hear the word. Sure I can think of it, but then there are vulgarities everywhere which (once past the age of about 18) we can learn to ignore. I'm sure chemists don't giggle whenever they read about titration, and I'm quite capable of talking about the country without concentrating on the first syllable.
All that said, Experts Exchange changed their website's address from expertsexchange.com to experts-exchange.com, because people realised the original could be read as ExpertSexChange.com (Wikipedia reference).