Learn English – How to pronounce Netflix’s

pronunciation

An article http://www.bbc.co.uk/news/technology-30932399 on the BBC website, regarding apps not being available for Blackberry phones has the following

As an example, he said, this "discrimination" meant Blackberry users
did not have a version of Apple's iMessage or Netflix's streaming
service available to them.

How to pronounce Netflix's? I've tried it with an extended "s" sound, or even as Net-flick-ses, neither of which sound right.

Best Answer

The media treats Netflix as a singular noun. Netflix's rhymes (if you will) with "net fixes". Fox's sounds just like foxes, box's like boxes.

Kleenex, and other brand names have the sound -es added when the possessive is used:

  • From the creators of Damages comes Netflix's latest original series, Bloodline... (Netflixes)

  • Does Kleenex's stock skyrocket after an Oprah interview... (Kleenexes)

I'm sorry, I'm not good with IPA. I believe it would be /ɪz/.

Edited to add: (HT @JanusBahsJacquet): The choices are [ˈnεtˌfɫɪksɨz] (most common) and [ˈnεtˌfɫɪksəz] or [ˈnεtˌfɫɪksɪz].

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