Learn English – In a business proposal, which personal pronoun should be used


Which personal pronoun would you use in a business proposal?

Most people either go with first or third person, e.g.,

We propose this marketing plan.


Company x proposes this marketing plan.

Which person do you feel is most appropriate, and why? Does it matter?

Best Answer

Most business proposals I've seen have employed the company name throughout, like

Corporation, Inc is in need of a…; Corporation, Inc proposes…

The reason? Mostly convention.

I would use, Company, Inc. and replace it, for the sake of not repeating yourself every sentence, with the company or another third-person synonym, but not with the second person.