I am trying to help a friend of mine proofreading an English email and she has a preposition there that I am not completely certain is correct. The original sentence was this:
[Name of the competitor] had the lowest price in the market — [the price].
This seems a bit odd to me, but I can not be completely sure if I am right about the proper usage.
My intuition wants to say "on the market" at this point…
Best Answer
Your intuition is correct. The sentence should be:
Usage is idiomatic. "The market" isn't referring to a physical marketplace such as an open-air fish market, or a farmer's market. Instead, it is an abstraction, like an economic market, and may refer to automobiles or housing.
Usage is slightly different if the market is financial, such as a stock or commodities market.
Pork bellies are traded on an agricultural exchange (market). Pork belly futures are listed by, or on, the CME. The traders themselves are in the market to buy or sell pork bellies. That is metaphorical too. It doesn't describe location, but rather, intent to act. If the traders were on the market, then the traders themselves would be bought or sold! Very meta, to trade traders, and wrong, as traders aren't chattel.
Summary
One takes one's pigs to market, sells them in the marketplace, offers them as listed futures on a commodities exchange, and sells them to the highest bidder on the market.