Many grammar books claim that ‘see’, ‘hear’, ‘taste’, ‘smell’, ‘feel’ are verbs that aren’t used in continuous forms, and yet, we do hear and see it quite often used by native speakers. For instance, read the title of this article:
The average complainer tells nine or more others about his unhappy
experience. So successfully resolving a complaint is not only likely
to generate increased business from the complainer, but also to
restore nine or more potentially lost opportunities with other
customers or prospects. The point is, if you're not hearing any
complaints this might be a reason to worry, rather than to
I myself would say "I'm hearing more and more people pronounce this word this way" just as much as I would say "I hear more and more people…"
Your thoughts, native speakers? Does using the continuous form of this verb feel odd to you?