Can someone address the grey area her: If you're addressing a company name via email, for the first time, and have no idea who the recipient is, you are using a "name" but there is nothing informal to suggest the salutation, "sincerely". At the same time you want to show a little know-how. Please clarify? My instincts go against the general guidance given previously, in this example.
Learn English – Is it “Yours faithfully” when ending an impersonal email to a company NAME
salutations
Best Answer
Is there any reason you cannot use formal language in your correspondence?
If not you may address it to a company name, begin the letter with "Dear Sir/Madam", and end it with "Yours sincerely".