Learn English – non-derogatory synonym for “propaganda”

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Is there a non-derogatory synonym for propaganda?

Specifically, I’m talking about a word to describe the sum of all messages a particular political member has broadcast (through various media), but one without the negative connotation of “brainwashing” that propaganda can carry.

Best Answer

Generally, when referring to a candidate's or party's collective set of opinions and messages, the word platform can be used.

Barack Obama's platform resounded with the voting populace to a greater degree than that of Mitt Romney.

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