Learn English – Non-derogatory word for shill

single-word-requests

There are situations where it would be helpful to have people buzzing around enthusiastically. Examples would be an open house or a book signing. What would you call people hired to attend such events? Shill seems too harsh.

Best Answer

In psychological experiments, where you have actual subjects and people who the subject is meant to think are also subjects but are secretly working with the experimenters to influence them, I have seen the word "confederate" used.

https://www.alleydog.com/glossary/definition.php?term=Confederate

There are plenty of words that could generally be a positive version of "shill" (like "advocate"), but in the specific context you suggest I'm not sure there are that many, since it's a scenario of deliberate deception. Which is usually considered a bad thing.