Learn English – Origin of “I don’t buy it”

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I am referring to the idiomatic expression “I don’t buy it” meaning I don’t think it is true. This connotation of the verb buy appears to be from the ‘20s according to Etymonline:

Meaning “believe, accept as true” is attested by 1926.

I couldn’t find any evidence to support this usage in the early decades of the 20th century, and looking at Google Books it appears the expression actually took off from the ’60s.

My questions are:

  • When did the above connotation of the verb “buy” actually come into usage?
  • Is its meaning origin somewhat connected to the spead of TV commercials from the ’50s or ’60s?
  • Was it originally an AmE or a BrE expression?

Best Answer

The OED has examples from 1926, 1944, 1949, 1951, and 1952.

The 1926 example is from E. Wallace, More Educated Evans: "'It's rather early in the day for fairy-tales,’ he said, ‘but I'll buy this one.’"

It describes the usage as "Chiefly U.S.".