If something normally cost £300 and someone is selling exactly the same item for £100, is this:
- over half price
- under half price
Does it depend on context or is either correct?
For example, if I were in marketing, and had this as a deal, which would be the correct choice?
Best Answer
We're talking about the price, not the discount.
£100 is less than half of £300, so it's less than half-price (or "under half price" if you prefer).
For a sale price, where a single shop reduces the price to under half, it might advertise "More than 50% off" and emphasise the size of the discount. You're less likely to see that when comparing different sellers.