I am working on copywriting for my website, and am wondering whether or not I should use periods at the end of my headlines. The headlines will probably be used both as headlines for news articles, and as calls-to-action in a marketing sense to promote the new features of the website. So I am curious both as to whether it is "proper" to use periods, as well as if there is incentive for or against it in terms of marketing and persuasive writing. An expert opinion? 🙂
Learn English – Should I use a period at the end of a headline
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Best Answer
Headlines are basically titles, and the reason periods aren't usually put in titles is:
I don't know about its being proper or not, but I know there are incentives as to why periods aren't used in titles.
From Press Release, which I hope is expert enough: