Learn English – Synonym for “marketing” that doesn’t imply selling or profit

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Is there a word that is similar to "marketing" that doesn't imply the idea of commercialization or profit?

For example, a non-profit that assists domestic abuse victims may run a campaign where they advertise their services. They may put up posters, buy billboard space, and so forth. While this is marketing, people in that industry may be very reluctant to call it a "marketing campaign". This is because marketing tends to carry the connotation of trying to sell something.

Is there a more neutral word?

Best Answer

Consider Publicity,

Material or information used for advertising or promotional purposes

Usage:

The publicity materials on domestic violence were distributed by members of the NGO.

or Promotion

The publicizing of a product, organization, or venture so as to increase sales or public awareness

Usage:

The promotional events by the non-profit group to increase awareness on domestic violence

[ODO]

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