Learn English – Tennis jargon: why are some matches “not before” a given time instead of just “after” that time

meaning

I've recently started to follow Tennis matches and championships more closely. Now I often hear schedules mention that a match will occurr not before a given time of day. That sounds odd to me. Below is an example:

Novak Djokovich vs. Roger Federer – 6PM

Rafael Nadal vs. Gustavo Kuirten – not before 8PM

I understand that by not before 8pm, the organizers mean that the match will start at 8PM sharp, or after that, if the previous match taking place on the same court takes longer than expected.

In this context, would it be semantically equivalent to use the expression "after" instead of "not before"?

In that case we would have:

Novak Djokovich vs. Roger Federer – 6PM

Rafael Nadal vs. Gustavo Kuirten – after 8PM

Wouldn't it be more direct and preferrable to just use the word after? The only difference I see between the expressions is that the word after excludes 8PM sharp, but to me that wouldn't be enough a difference to warrant the use of a more complex expression just for Tennis matches.

Finally, a question that may not be for this community, but rather for the Tennis enthusiasts: why don't they just simplify things and say "after 8PM"?

Best Answer

To me, in this particular case "not before 8" implies "We'll do our best to make it 8, but circumstances may prevent that from happening", while "after 8" implies "I don't know when it'll be, but definitely sometime after 8".

Minor difference, but at least to me personally, the "not before 8" actually makes more sense here - and sounds better.

Note that the "not before" structure doesn't need to occur only when the event follows another event of a similar type. E.g., if one girl is planning to visit a friend, their conversation might be something like,

Katie: "When should I come by?"
Annie: "Not before 10. I don't wake up early on the weekends."

There's a strong emphasis here on the fact that anything before 10 will be unwelcome, but it doesn't actually say when Katie should come (she might come at 4pm, and that would be completely fine), whereas "after 10" wouldn't stress quite so much the fact that an earlier time would be disagreeable.

In that sense, "not before X" could be said to be somewhat equivalent to "X at the earliest".