Learn English – that point in business where it is extremely difficult to generate new business/customers called

idiom-requestsphrase-requestssingle-word-requests

I think the title is sufficiently clear.

To add a little more clarity, if a business is performing extremely well, we generally say it has "peaked".

Is there a word/phrase/idiom that implies something opposite to "peaking" in business context?

Usage Sentence: (Only tentative, answers can contain their own usage examples)

ABC Inc.'s Smart Phone business _______ when a recent survey showed that it sold only X(single digit) units and added less than Y (also single digit) customers in the previous quarter. It comes as a shocking surprise as the same company had sold 1 million units within the first week of its launch.

or

Nobody is buying ABC Inc's smartphones any more. Their business __________.

Best Answer

Saturation works.

Saturated market might work even better. (https://en.wikipedia.org/wiki/Market_saturation) Means that there is no new business to be made in that particular market, a real zero profit situation if the business doesn't branch out to something else as well.

Market Pollution, or pollution simply can work too, although pollution is a passing thing.

(There probably are more alternatives.)

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