Learn English – the plural of “BlackBerry” (as in the handheld device)

brandsgrammatical-numberorthography

Is the plural of "BlackBerry", BlackBerries or BlackBerrys?

I am asking, because I'm altering the underlying brand name to look more like the food and less like the product, leaving the reader to infer it from context.

Best Answer

I appreciate @senderle's choice to consider the New York Times as a source for common usage.

However, I found the "proper" answer in a BlackBerry Branding Guidelines PDF from 2007 (page 5):

Avoid using the RIM Marks generically, as nouns or verbs and do not use them in the plural or possessive form.

and

  1. Do not use the RIM Marks in plural or possessive form.
    ✓ BlackBerry® smartphones
    BlackBerrys, BlackBerries, BlackBerry’s

This is in agreement with what some other answers have suggested.