Learn English – “Took the Russia out of Vodka” or definitive articles with country names

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I'm trying to better understand the meaning of the phrase in the Skyy Vodka ad ("Vodka so filtered we even took the Russia out of it"). AFAIK the name Russia is never used with a definitive article, but I also doubt that Skyy promoters are uneducated. Can someone please explain why "the Russia"?

Vodka so filtered we even took the Russia out of it

Best Answer

It's a joke. Vodka is well known in the West as a Russian spirit, even as a stereotype of Russia. Skyy is saying that their vodka is so well filtered, they removed something that no one would have thought would be possible to remove from vodka (i.e., its association with Russia). That's all. If you start looking for alternate definitions of "Russia," or find it meaningful that Skyy is made by an Italian company, you're overthinking it.

"The Russia" is not normally acceptable, as you note, but it follows a widespread pattern of pairing "the" with unexpected words in informal conversation for effect, as a form of metonymy: wipe the smug right off his face.

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