How did this begin? Did it really start with Bugs Bunny?
Learn English – What are the origins of “what’s up”
etymology
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Best Answer
OED
The Oxford English Dictionary says this colloquial use of the adverb up is very frequent from circa 1850, long before Bugs Bunny's 1940 debut. Two citations:
Antedatings
I found an antedating from 1813 in The history and adventures of Godfrey Ranger by David William Paynter:
And an 1819 in Right about face; or, Ben the Gordon boy by Emily Brodie: