Learn English – What does “flop out of the box” mean? Is it a popular turn of phrase

clicheidiomsmeaning

Washington Post (April 9) carries a review of now topical Apple watch under the title, “Should you buy an Apple watch?” It begins with the following statement:

This is a good product with a bright future. – – Anyone who was hoping
that the Watch would flop out of the box and fall short of the high
standard that Apple boasts for its products is going to be
disappointed. There's also no doubt, from these reviews, that Apple's
smartwatch is immediately the best of its kind on the market.- from The Washington Post.

I found “Something flops onto something” as an example of “flop” usage as a verb in Collins Cobuild English Dictionary, but was unable to find either “flop out” or “flop out of the box” in both Collins Cobuild and Concise Oxford Dictionary at hand.

What does “flop out of the box” mean? Is it a popular turn of phrase?

Best Answer

The idiomatic part of the sentence is out of the box:

  • (idiomatic, of a product) Immediately, without intervention from the customer.

    • This software has to work out of the box, without any fancy installation. (Wiktionary)
  • An out of the box feature or functionality, particularly in software, is a feature or functionality of a product that works immediately after installation without any configuration or modification.

    • For instance, if connecting to the internet through wifi immediately after installing the operating system requires no driver installation or configuring, the wifi is said to "work out of the box". This is an important distinction, since several wifi adapters do not necessarily function properly without some user participation in installation or setup. (Wikipedia)
  • In a tech/software context I'd say that the expression is fairly popular!

Ngram- work out of the box.

To flop:

  • (intr) to fail; be unsuccessful: the scheme flopped.(Collins)

So the meaning the author wants to convey is that those who expect the watch to be a complete failure are going to be disappointed because most likely it will be be successful.

P.S.: not to be confused wiht the expression think out of the box:

  • a metaphor that means to think differently, unconventionally, or from a new perspective. This phrase often refers to novel or creative thinking.