I've seen the phrase "sales play" on IBM site (see link).
What does it mean?
Best Answer
A play in this context is a plan or strategy -- in this case, a plan or strategy for making a sales pitch. Note that one of the links on the page in your link is for a sales playbook, which contains this preface:
This playbook is designed to provide you a view of the IBM Business Partner sales plays that your sellers can use as they develop their
sales strategy
Each play includes quick reference guides and enablement links to pursue sales activities throughout the sales cycle
There's two possible meaning in the context of an internet "shop":
"Delivery" -- shipping is the cost that you have to pay in order to have the item sent to you via the postal service.
"Completion" -- if you're developing software, then completing a version of the software and releasing it to customers is often referred to as "shipping". This is a reference to sense #1, going back to the day when a new software version had to be physically delivered to customers on disks.
Lost sales are those selling opportunities that you have lost because an item was out of stock or because you do not carry a particular brand or line of merchandise or any other reason that caused you to lose the opportunity to sell.
Best Answer
A play in this context is a plan or strategy -- in this case, a plan or strategy for making a sales pitch. Note that one of the links on the page in your link is for a sales playbook, which contains this preface: