Learn English – What does “topline issue” mean

meaning

What does "topline issue" mean in a business and other context that neither refer to gross sales or revenue, nor allude to anything related to a company's income statement?

Normal definition

A reference to the gross sales or revenues of a company, or an allusion to a course of action that increases or reduces revenues. The "top" reference relates to the fact that on a company's income statement, the first line at the top of the page is generally reserved for gross sales or revenue. A company that increases its revenues is said to be "growing its top line", or "generating top-line growth".

This contrasts with net income (or net earnings per share), which is usually the bottom line of the company's income statement.

Best Answer

The usual context of use of the term topline issue is in discussion of problems or actions that affect gross sales or revenues of a company. A typical topline issue is a problem or concern that will reduce sales or revenue. For example, increased production costs are not a topline issue as such; they will reduce profits but will not directly affect gross revenue. Production shortfall, on the other hand, would be a topline issue if sales decline because product isn't available to be sold.

I don't know of any relevant meaning for the phrase in a “context that neither refers to gross sales or revenue, nor alludes to anything related to a company's income statement”.

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