Learn English – What expression ironically says that something new is better or improved

expressionsphrase-requests

In French, we have the Expression X lave plus blanc which translates word for word as X washes whiter. It comes from old TV advertisements where it was the typical argument to show that a new laundry detergent was better than others. It's now used in every possible way to ironically convey the idea that X is new so it's better.

I don't know an English expression that translates that idea with the same pinch of irony; can someone suggest one?

Best Answer

Advertisers use "new and improved!" a lot, and sometimes in cases where it's not really true. I've heard people use this phrase ironically, but it depends on context, tone of voice, etc.