Learn English – What on Earth does “cheap at half the price” mean

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I hear this all the time, "cheap at half the price", to indicate that something is cheap (mostly in an ironic sense, but often used literally), but it makes no sense to me.

Of course, if something was half the price it could probably be considered cheap, especially when compared to its actual price. But it is not half the price, it is the price it is.

Best Answer

There has been a saying in American English: "Cheap at twice the price." This has traditionally been used to indicate that something is a great bargain.

"Cheap at half the price" is a humorous reversal of this statement. It is used to express contempt for the quality or price of an item, or both.

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