Learn English – What’s the appropriate word for describing “potential client”

phrase-requestssingle-word-requests

I want to replace a phrase "this client will eventually bring a great profit for our company" with a shorter one, but I don't know what word I should use in this scenario. I'm currently using "potential client", but it sounded a little odd to me. Any ideas?

Best Answer

Prospect and prospective client are commonly used in sales, which sounds appropriate for your situation.

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