Learn English – What’s the difference in meaning and usage between “target” and “goal”

differencesmeaningnounsword-choice

What are the differences in usage and meaning?

For example, is it,

My targets for 2011 are…

or

My goals for 2011 are…

Which one is correct or more suitable here?

Best Answer

Targets implies a numerical goal. Usually you hear this in sales meetings, as in "Our Q4 target for the sales team is $12M."

Goal is a bit broader and more general. Where target may imply a very specific goal, goal can be broader. You can say "My goal is to lose weight this year," but using target there would sound odd because the general concept of losing weight isn't specific enough for that word. You would more likely specify a quantity, as in "My weight-loss target is 15 lbs."

Nevertheless, you could use the two interchangeably. There is nothing wrong with saying "Our Q4 goal for the sales team is $12M."