Learn English – Word for taking users/consumers away from another

single-word-requests

I am looking for a word or phrase to describe the act of taking consumers away from one existing standard/norm in favor of an alternative.

For example: 3D printing will take away consumers from manufacturers and put the manufacturing into individuals hands.

Best Answer

"win over" or "convert".

3D printing will win over consumers and put the manufacturing into individuals hands.

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