Learn English – Word for trying to boost your image unnecessarily

A typical request where I have a word on the tip of my tongue that I just can't place.

UPDATED: A lot of the suggestions are direct synonyms of bragging so I'll try and clear up the context more.

The context that made me think of this word was an argument where one of the participants was spending a lot of time trying to sound intelligent or talk down to the other instead of resolving the issue, so some better examples of similar meanings might be

"Get off of your high horse"

or

"Stop going for the moral high-ground"

but in shorter form.

"Stop singing your praises and get to the point"

Is another good example.

Context could be :

"Enough of the ____. Get to the point."

or in verb form

"Stop ____ and get to the point".

EDIT: As in the comments, formal or slang suggestions accepted.

It could also be a more archaic term, something a King might say to a long-winded herald.

UPDATE:

Synonyms that are close to the right example:

• ensky
• adulate
• flatter
• commend
• glorify
• praise
• laud

These are good but I feel that something with more negative connotations would be better, or something describing a surplus of one of the above.

Other possible synonyms that don't quite fit:

http://thesaurus.com/browse/brag

• horn blowing
• showboating
• grandstanding
• narcissism
• ego-boosting
• ego-stroking
• pissing contest
• chest-beating
• self-promotion
• self-love
• double-speak

One strange example that came the closest was "brown-nosing". Is there a similar term that could be used for brown-nosing oneself so to speak?

Can't offer much else other than I think it's a Gerund, so ending in -ing.

Thanks for all the suggestions anyway.