There may just be coincidences with a lot of people having similar gear. I often see the same stuff because people aim to get the better gear and obviously level 3 gear will be the most benefit to you. The places with higher loot spawns, and better gear tend to have a high percentage of players dropping at so it's not unlikely you'll see a lot of players with that better gear.
As far as I known in my time playing, and from reading forums and threads about loot spawning, there doesn't seem to be any particular weight applied to certain things spawning in different matches.
Common loadouts are ARs with a shotgun or SMG, in my experience, which is why they're so commonly seen. The more powerful guns have less frequency so that also contributes to seeing more SMGs around the place.
Some early threads like these all mention how it's weighted towards certain zones having better loot, and the farther away you are from them, the more RNG is factoring in. In my experience the more isolated places tend to have some things in them, and a variety of gear, but there is the chance nothing/little amounts of things are there.
If you check out various loot spawn guides like this or this, they'll tell you that you're guaranteed better things at places like the Military Base, the School, or the Power Plant to name a few.
Here is an image which shows the general distribution, and as you can see, some places are much more weighted in the amount/quality of loot spawned.
Best Answer
The clothing in the game, e.g anything in the right columns of your TAB menu, shirts, coats, masks etc. all provide no statistical bonuses to your character.
I thought it was odd that they have a capacity value like other equipment but after some tests of equipping and unequipping various items they have no impact on your capacity total.
The perks of some clothing is that darker or camo items may make it harder for you to be seen out in the field. E.g large dark coats.