How to transfer villagers from the demo to the full game

The full set of bonuses are:

• Gameplay reward
  • Played demo version: Caldisian Relief Set
  • Antidote × 2
  • Eye Drops × 2
  • Echo Herbs × 2
  • Norende fully restored: Caldislan Adventurer's Set
  • Bronze Bangle × 1
  • Pheonix Down × 2
• Mid-boss reward
  • Melusine reward: Caldislan Recovery Set
  • Potion × 3
  • Hi-Potion × 1
  • Minotaur reward: Caldislan White Mage Set
  • Staff × 1
  • Ether × 1
  • Adamantite Shell reward: Caldislan Black Mage's Set
  • Rod × 1
  • Ether × 1
• Boss Reward
  • Dragon reward: Caldislan Soldier's Set
  • Bronze Helm × 1
  • Leather Armor × 1
  • Automaton reward: Caldislan Knight Set
  • Broadsword × 1
  • Buckler × 1

You can ask the soldier to the west of the Inn during the day which bonuses you earned are. He will tell you if you have them all at the end of his dialogue tree.

And finally, up to 20 villagers from Norende will follow you into the main game.

Bonus transfers will work for all save files in the main game. My sister and I were both able to take advantage of the bonuses I unlocked from the demo.

You can print them out from here:

Bravely Default AR Cards

They are effectively like QR codes that the 3DS can understand. The 3DS will turn on your front facing cameras to show you what is behind your 3DS and superimpose a 3D model where you placed the card. You can also move your 3DS around and get a different perspective of the 3D model.

AR stands for "Augmented Reality"

Side note, I think the game restricts the view angle you can get on the models because:

I can't see up any of the costume's skirts.